Main content starts here, tab to start navigating

Our Culture

New Holland Brewing Co. has been creating savored moments since 1997. And behind every sip of our award-winning beer and spirits is a team passionate about success, a culture where people truly care, and a place to have fun and create savored moments for the world.

We’re on a mission to enhance the quality of people’s lives. And that’s not just for our customers; it’s for our team members too. We were named a Best & Brightest Company to Work For in West Michigan (and the Nation!) for three straight years.

West Michigan's Best and Brightest Companies to Work For Winner 2022West Michigan's Best and Brightest Companies to Work For Winner 2021

Our Values

Behind every sip at New Holland Brewing Co. is our values: We BELIEVE, We ENGAGE, We OWN, We LEAD, We ACT WITH INTEGRITY, and We CARE.

These values make us who we are at New Holland Brewing Co. and they guide our actions and decisions. Here are a few examples of how our values are part of everything (yes, everything!) we do:

  • We use our values as part of our interview process. We want to hire people who value what we value. So, if those values sound like you, we want you to apply.
  • Our leaders live the values in their everyday interactions with team members. It’s part of the way we talk, the way we lead, and the way we measure success.

Giving Back

At New Holland, we CARE about the communities we serve. Here’s how:

  • Our brewpubs and tasting rooms make monthly donations to community organizations selected by team members through our Community Taps program.
  • Our Giving Committee donated over $100,000 in 2022 to non-profits in the communities we serve.
  • We organize volunteer opportunities for team members. This summer, we cleaned up community parks in Holland and Grand Rapids. For the holidays, we held a toy drive for refugees and foster kids.

Benefits & Perks

What makes working at New Holland so awesome? Check out our great list of perks and benefits.

  • Comprehensive benefits package (health, telehealth, vision, dental, long-term/short-term disability, and accident coverage available on your first day for full-time Team Members)
  • Food & beverage discounts at the brewpubs
  • Team Member First – as a team member, you can get try new products before they launch to the public!
  • Milestone celebrations and perks
  • 401(k) plan within one month of hire
  • Employer-paid team member assistance program
  • Competitive Time-Away-From Work programs (Sick, vacation, parental, and wellness depending on eligibility)
  • Exclusive discounts from Wild Health and Learning Care Group.

Click here to view Open Positions