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“This company truly is a family.  They function as a family and that’s how they are so successful.  Someone always has your back, and I know that even with its flaws, this is the best place to work.”

Our Culture

Based in the city of Holland, along the shores of Lake Michigan, New Holland Brewing Company has been creating savored moments for the world since 1997. Through tireless work and innovation, we have been recognized as a pioneer in the revolution of craft brewing and distilling. In 2022, we were named a Best & Brightest Company to Work for in West Michigan for the third year in a row. In addition to that, we have also been named as a Best and Brightest Company to Work for in the Nation three times in a row! If you believe in purposeful work, spreading joy, creating savored moments, and enhancing the quality of people’s lives, we’d love to have you on our team!

West Michigan's Best and Brightest Companies to Work For Winner 2022West Michigan's Best and Brightest Companies to Work For Winner 2021

Mission, Vision, & Values

At New Holland Brewing Company, we are on a mission to enhance the quality of people’s lives and our vision is to create savored moments for the world. We do this through our six company values:

  • Believe
  • Engage
  • Own
  • Lead
  • Act with Integrity
  • Care


What makes working at New Holland so awesome? Check out our great list of perks and benefits.

  • Full benefits package
  • Employer-paid Team Member Assistance Program
  • Paid time off
  • 8 paid holidays
  • Parental and sabbatical leave programs
  • Team member perks & discounts
  • Local merchant discounts
  • Recognition program

Open Positions