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New Holland Brewing Celebrates 25th Anniversary

Mad Hatter On Tap

We are proud to officially kick off our 25th anniversary celebration on Friday, June 10th, 2022. The celebration begins by tapping a fan favorite, Mad Hatter at both our Holland and Grand Rapids Brewpubs, followed by an additional legacy release in August and brand new anniversary releases in October.

“It’s hard to believe we’ve been in business for 25 years, and even harder to believe that we’re now the state of Michigan’s largest independent brewery,” said Brett Vanderkamp, Founder and CEO. “When you consider the thousands of New Holland employees who have helped get us to where we are today, it’s a lot easier to believe. It’s just remarkable the impact they’ve all had on the New Holland family and how big that family has become. I’m very proud and thankful.”

Vanderkamp sought to revitalize his hometown and the brewing industry in 1997 when he founded New Holland Brewing in Holland, Michigan. His entrepreneurial spirit and artistic sensibilities remain the heart of the company, which is recognized today as one of the country’s leading craft brewing and distilling innovators. 

“When I stop and think about how we got to 25 years, I think about all the people and all the friends and family that got us here,” added Dave White, Vice President of Development and Facilities. “We were young when we started and we worked very hard, but we needed a lot of help. We had nothing but support and that support thrives to this day through our friends, family, fans and most importantly our team members. I’m very grateful.”

To celebrate our 25th-anniversary milestone, we will tap a series of legacy brews at both our Holland and Grand Rapids Brewpubs. Mad Hatter returns today, one of our first-ever beers and a longtime fan favorite. In August, we continue the celebration by tapping a second legacy beer, Zoomer, an American Wheat Ale. The celebration will continue up until the weekend of October 7th with parties in both Brewpubs on Saturday, October 8th featuring a special release 25th-anniversary beer and 25th Anniversary Zeppelin Bend Whiskey.

“This is truly a time for celebration,” said Matt Hoeksema, President of New Holland Brewing. “Reaching 25 years is a major milestone and we wouldn’t be here without our dedicated employees or our loyal fans, so it’s time to show them our appreciation. While we reflect on the past 25 years with great pride, we’re also looking ahead to the next 25 years. We have so much planned and we can’t wait to give our fans more quality products and experiences for many years to come.”

We can't wait for you to join in on all the fun!

25th Anniversary Kick Off from New Holland Brewing Co. on Vimeo.