New Holland Spirits Announces California State Expansion and Wine Warehouse Partnership
NEW HOLLAND SPIRITS ANNOUNCES CALIFORNIA STATE EXPANSION AND WINE WAREHOUSE PARTNERSHIP
HOLLAND, Mich. (October 7, 2019) – New Holland Spirits (New Holland Brewing Co.) continues to grow its territory, with the opening of California as their 23rd state for distribution. The distillery is honored to partner with Wine Warehouse as their representative in California for their whiskey products.
“It’s hard to hold back our excitement,” said Brad Kamphuis, Director of Distillery Operations. “We have spent a few years building our inventory of Beer Barrel Bourbon to enter a sizable market like California. Our partnership with Wine Warehouse is a natural choice, as they currently distribute our flagship beer brand, Dragon’s Milk. Beer Barrel Bourbon is aged in Dragon’s Milk barrels, and we are always glad to have both brands under one roof. This is a beer drinker’s bourbon, so it makes perfect sense to bring this whiskey to Wine Warehouse’s existing customer base of beer fans. Beer Barrel Rye and Zeppelin Bend round out our whiskey offerings.”
Shelf placement will begin in fall of 2019. Consumers can expect the following New Holland Spirits whiskey labels to hit California shelves:
Beer Barrel Bourbon
Beer Barrel Rye
Zeppelin Bend American Single Malt